For the 2021 campaign of Culo Camicia, a brand redefining upcycled Italian underwear by transforming vintage shirts into handcrafted boxers, Isabella led both art direction and creative vision.

She collaborated with the founders to shape the campaign’s concept, visual narrative, and creative tone, translating the brand’s irreverent, sustainable ethos into imagery that felt both tactile and bold.

The result was a witty, daring portrait of modern Italian craft. Playful in attitude. Precise in execution.